Our finest hour is when we work with intriguing products, and with clients who have a long-term vision.
We value honesty, friendliness, and those who will continue on in the face of adversity.
Price promotions boost sales and market share on the short term. Their use can, however, devalue the brand and impact earnings over the long term.
We don’t believe that frequent shifts or changes in marketing strategy improve things. Frequent changes in direction tend to make things worse.
The impact most advertising has on sales rarely happens overnight. It occurs over time. It takes patience and perseverance before the results kick in.